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60. WOOD&CUT

THE WOOD IS A JEWEL

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Wood&Cut is a project born from the encounter between two very different people and from the union of two apparently different professions; the first totally manual, the other largely digital: the restoration and the visual design.
The context is Florence, a city that has always been a place of art and encounter. Here, we can still find old workshops of skilled craftsmen and here, Jane, English restorer with over twenty years of experience in a workshop, and Giuditta, visual designer belonging to the technological world of the Polytechnic in Milan, decided to connect their skills.
The rediscovery of the manual ability, the "know how", and the intent to give new life to objects, which is Jane's education, merged with Giuditta's experience of sustainability in visual communication. In thi sense, Wood&Cut comes from sharing the value and the importance that sustainability has in their private and working lives.

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Everything starts from the wood, a natural material, alive, warm, multifaceted, and through the reuse of an already existing material (furniture and wooden objects in disuse) something new is created: gems that can be hung as decorations or worn as a jewelry, candle holders, or keychain.
The manual processing of products, makes them unique items, each one with its own history.

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The shape comes from the observation and from the structure of the original piece. A vein, a knot, inspire and guide the choice of the cut to be made. The colors, made with water-based paint without applying additional protection, are very lively, ranging from bright yellow to silver. The facets create a play of light and shadow which generates more gradiations of colours and which will be further colored from the passage of time.

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Wood & Cut is project by Giuditta Valentina Gentile / Frush, design sostenibile and Jane Harman